Should a TGE announcement be treated as a news event?
I think token launches are often communicated too much like marketing campaigns and not enough like actual news events.
A TGE is a specific event with a date, participants, technology, token utility and measurable changes to a project. Presenting those facts clearly makes the announcement much easier for outsiders to understand.
The project can still promote the launch through its community, but the formal announcement should answer the basic journalistic questions: what happened, who is involved, when is it happening, and why does it matter?
That's where a token launch press release can complement social media rather than replace it.
I'd be interested to hear how other Web3 teams approach this. Do you write your launch announcement primarily for your existing community, or for people discovering the project for the first time?
