From my experience, the most reliable way to track Facebook ads today is combining browser tracking with server-side tracking. I usually start with the Meta Pixel for basic coverage, but I strongly recommend implementing the facebook conversion api alongside it. This setup helps recover data lost due to ad blockers, iOS privacy changes, and browser restrictions. Sending events directly from the server improves attribution, match quality, and overall campaign performance. When configured correctly with deduplication, you get cleaner data, more accurate conversions, and better optimization signals for Facebook’s algorithm.
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From my experience, the most reliable way to track Facebook ads today is combining browser tracking with server-side tracking. I usually start with the Meta Pixel for basic coverage, but I strongly recommend implementing the facebook conversion api alongside it. This setup helps recover data lost due to ad blockers, iOS privacy changes, and browser restrictions. Sending events directly from the server improves attribution, match quality, and overall campaign performance. When configured correctly with deduplication, you get cleaner data, more accurate conversions, and better optimization signals for Facebook’s algorithm.